e-commerce

Shopping Apps: 50% of Smartphone Users Implement Them

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Half of smartphone owners use mobile shopping apps Source: Internet Retailer While smartphones surpassed more than half of mobile phones in use in 2012, another milestone was recently achieved as half of U.S. smartphone owners (50.3%) used mobile commerce apps in June 2012, according to new research from Nielsen. Overall, 48 million smartphone owners used […]

Publicity

Publicity for Start Ups: PR Basics 101

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The following PR Basics is what you need to know about Publicity and your Start Up. Securing media coverage is important component of the strategy of launching a firm. What is Public Relations: Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations […]

Publicity

The Over-Used Buzzwords that Reduce Meaning

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Source: PRNews Online One word can best describe “new,” “unique,” “innovative” and the other 22 words and phrases on the list below: predictable. Buzzwords & Marketing Speak Unfortunately, when trying to make your information stands out, people often get a little too, shall we say, creative with their word choices, opting for corporate-sounding buzzwords. These […]