Horsepower Marketing provides event and PR services to the Flying Piston Benefit Breakfast on August 3, 2025 located at the Sturgis’ Buffalo Chip.
Enthusiasts shake up Sturgis like never before by kicking off their rally experience when attending the Flying Piston Benefit 2025. Returning to the iconic Buffalo Chip’s Full Throttle Bar, the Flying Piston event promises to bring together the best of the custom motorcycle world for an unforgettable cause.
More Torque, More Impact
Since its inception, the Flying Piston Benefit has been the go-to kick off event of Sturgis. What started as a small gathering of like-minded builders has now turned into a major event that’s changing lives. Thanks to title sponsor Russ Brown Motorcycle Attorneys, this year’s benefit will be bigger than ever.
“We’re not just giving kids bikes—we’re giving them freedom,” says Wendy Koro, Russ Brown Motorcycle Attorneys. “That first ride? It changes everything.”
Why We Support The Flying Piston Benefit:
We align with the Piston’s mission: to make sure that every kid in America knows how to ride a bike before they leave kindergarten.
All Kids Bike is the non-profit that delivers the bikes to kindergartner P.E. classes across the country. And we’re helping put their Strider bikes into schools across the country.
Here’s what you can expect:
- One more school. One more class. One more future rider on two wheels.
- Custom Strider Balance Bikes built by motorcycle legends
- Appearances from iconic figures like Billy Lane, Bob Kay, and Keith “Bandit” Ball
- Silent Auction filled with exclusive, one-of-a-kind gear
- A Builders Breakfast that’ll leave you inspired and hungry for more!
What to know more? Want to get your breakfast ticket? Click the link for the Flying Piston Benefit Breakfast.
